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Natalia Koldaeva

Another One is led by Natalia Koldaeva, a senior product designer with ~15 years of experience, based in the San Francisco Bay Area and focused on native mobile and AI experiences.

I've grown from web and visual design into deep native iOS and macOS work, partnering closely with product, research, and engineering to ship features that change how people behave. I care about craft — pixel-perfect, accessible (WCAG AA), genuinely native — but I care more about whether it works. That means usability testing, behavioral analytics, and A/B validation, not just pretty screens.

I'm certified through Meta's iOS Development program, Google UX Design, and the Nielsen Norman Group — but I'm proudest of the work itself: redesigns that grew revenue, accessible flows shipped with zero post-launch issues, and products people actually return to.

I work as a collaborator, not a vendor. The best results come from teams that think together — if that's how you like to work, we'll get along.

Work Experience

Jan 2025
Present
A1 App · Self-employed
Founder & Product Designer
Took four consumer apps from concept to the App Store solo — research, design, production SwiftUI, and launch: Be Savage (AI action-sports coaching, iOS), Sky Savage (skydiving logbook + canopy analytics, iOS/macOS), Apex Lines (motorcycle track-day companion, iOS/macOS/web), Oatline (meal planning, iOS/macOS).
Designed for athletes and sports communities: AI video analysis that grades trick rotation, canopy flight-pattern mapping, corner-by-corner guides for 38 race circuits with a physics-based web lap simulator — dense performance data made legible, native, and fun.
Pair AI coding agents (Claude Code) with native SwiftUI craft: concept → interactive prototype in hours, production-ready front-end shipped to the App Store, and ~4 hrs/week of production work automated and reinvested in research and polish.
Architected scalable iOS/macOS design systems (1,400+ SwiftUI / 3,000+ components) with reusable, platform-native patterns and documentation — cut cross-app development cycles ~30%.
Ran moderated usability tests, interviews, and behavioral analysis; rapid prototype testing caught workflow assumptions before shipping. All flows WCAG AA (VoiceOver, Dynamic Type, color contrast) — zero accessibility issues post-launch.
Designing the online video-learning platform (cornering.school) of the world's best-known riding school (California Superbike School): coach-led lessons across 8 skill areas, progressive curriculum, free + paid membership tiers.
0→1 SwiftUI iOS/macOS AI Design Systems WCAG AA
Sep 2023
Dec 2024
Numerade
Senior Product Designer, Mobile
Drove product direction for the iOS & Android redesign — 175% MAU increase and 112% revenue growth within 6 months.
Raised app ratings 3.2→4.4 (iOS) and 3.1→4.0 (Android) by redesigning learning workflows around researched student behavior.
Defined and shipped a cross-platform design system (3k+ components) with standardized patterns across 3 products — reduced dev cycle time ~30%.
Adopted Xcode prototyping to replace static specs, cutting design-to-engineering review rounds from 4 to 2 per feature.
Designed and shipped 3 AI features (AI Tutor, Flash Cards, Lecture Recorder) in collaboration with ML teams — AI Tutor became the #1 engagement driver.
Partnered with distributed engineering and product teams across platforms to ship consistent experiences.
iOS Android AI/ML Design Systems SwiftUI
Feb 2018
Sep 2023
VISVA
Founding Designer
Designed core features (schedule management, group project planning, educational communities) — DAU grew 3× in first year post-launch.
Ran 40+ usability studies and A/B tests that informed 3 major product pivots, each validated by measurable engagement lifts.
Built a cross-platform design system (mobile + web) supporting 2 product lines and 6 engineers with zero visual debt.
Mentored 2 junior designers through weekly crits and pairing; ran design reviews and pattern documentation that leveled up engineers and PMs on interaction design and HIG.
0→1 A/B Testing Design Systems Mentorship
Nov 2011
Feb 2018
Earlier Experience
Web Designer
Started in web-focused design (landing pages, lifecycle campaigns, visual systems), delivering 15–25% conversion lifts per project.
Progressively moved into mobile and product design, building the research, systems thinking, and craft foundation that enabled the shift to native iOS work.
Web Design Digital Marketing Conversion
Work with me

Let's Build Something

Available for freelance and contract — San Francisco or remote. Best fit for teams that care about native quality.

Tell me what you're working on and where you're stuck. I'll come back with how I'd approach it and whether I'm the right fit — no pressure, no hard sell.

A design-system engagement covers
  • Design Tokens

    Color, type, spacing, radii, motion — a single source of truth.

  • Core Utilities & Extensions

    Swift helpers, view modifiers, color and font extensions ready to drop in.

  • Reusable Components

    Buttons, cards, forms, navigation, alerts — every state covered.

  • Accessibility & Theming

    WCAG AA out of the box. Light/dark and Dynamic Type, day one.

  • Previews & Documentation

    SwiftUI previews plus an internal usage guide your team can hand off.

  • Final Deliverables

    Figma library + production-ready SwiftUI code, side by side.

Book a free 20-min call Email me