Another One is led by Natalia Koldaeva, a senior product designer with ~15 years of experience, based in the San Francisco Bay Area and focused on native mobile and AI experiences.

I've grown from web and visual design into deep native iOS and macOS work, partnering closely with product, research, and engineering to ship features that change how people behave. I care about craft — pixel-perfect, accessible (WCAG AA), genuinely native — but I care more about whether it works. That means usability testing, behavioral analytics, and A/B validation, not just pretty screens.

I'm certified through Meta's iOS Development program, Google UX Design, and the Nielsen Norman Group — but I'm proudest of the work itself: redesigns that grew revenue, accessible flows shipped with zero post-launch issues, and products people actually return to.

I work as a collaborator, not a vendor. The best results come from teams that think together — if that's how you like to work, we'll get along.

Work Experience

Jan 2025
Present
A1 App · Self-employed
Senior Product Designer
Shipped 4 apps (1 iOS, 3 cross-platform) including cross-platform design systems that improved retention and engagement.
Built 1,400+ iOS SwiftUI components and 3,000+ cross-platform components with docs and reusable patterns — reduced dev cycles ~30%.
Ran moderated usability testing and follow-up interviews; findings directly influenced feature prioritization and reshaped the product roadmap.
Shipped WCAG AA–compliant flows (color contrast, VoiceOver, Dynamic Type) — zero accessibility-related issues post-launch.
SwiftUI Design Systems Usability Testing WCAG AA
Mar 2025
Present
SkySavage
Creator / Product Designer
Picked up SwiftUI and Xcode as primary design-and-build tools; designed, prototyped, and shipped a production iOS/macOS app.
Grew to 1k MAU with 40% retention lift.
Restructured multi-step workflows based on usability test findings, increasing task completion rates 20–25%.
SwiftUI Xcode iOS macOS
Sep 2023
Nov 2024
Numerade
Senior Product Designer, Mobile
iOS & Android redesign → 175% MAU increase and 112% revenue growth within 6 months.
Raised App Store ratings 3.2→4.4 (iOS) and 3.1→4.0 (Android) by redesigning learning workflows around student behavior research.
Shipped 3 AI features (AI Tutor, Flash Cards, Lecture Recorder) — AI Tutor became #1 engagement driver within 3 months.
Defined cross-platform design system (3k+ components) — reduced QA cycles by 35%.
iOS Android AI/ML Design Systems SwiftUI
Aug 2022
Sep 2023
LoveTokens
Senior Product Designer, Mobile
Owned product direction from concept through App Store launch — 4.5 ★ rating across 300+ reviews.
Reduced onboarding drop-off by 30% through 3 rounds of moderated testing before launch.
iOS Consumer app Usability testing
Feb 2018
Aug 2022
VISVA
Founding Designer
Built design practice from scratch at an early-stage startup — design decisions shaped the product roadmap for 4+ years.
DAU grew 3× in the first year post-launch.
Ran 40+ usability studies and A/B tests that informed 3 major product pivots, each validated by measurable engagement lifts.
0→1 A/B Testing Design Systems
Sep 2011
Feb 2018
Earlier Experience
Web Designer
Delivered 15–25% conversion lifts per project across landing pages, lifecycle campaigns, and visual systems — building the research and systems thinking foundation that enabled the shift to native iOS work.
Web Design Digital Marketing Conversion
Work with me

Let's Build Something

Available for freelance and contract — San Francisco or remote. Best fit for teams that care about native quality.

Tell me what you're working on and where you're stuck. I'll come back with how I'd approach it and whether I'm the right fit — no pressure, no hard sell.

A design-system engagement covers
  • Design Tokens

    Color, type, spacing, radii, motion — a single source of truth.

  • Core Utilities & Extensions

    Swift helpers, view modifiers, color and font extensions ready to drop in.

  • Reusable Components

    Buttons, cards, forms, navigation, alerts — every state covered.

  • Accessibility & Theming

    WCAG AA out of the box. Light/dark and Dynamic Type, day one.

  • Previews & Documentation

    SwiftUI previews plus an internal usage guide your team can hand off.

  • Final Deliverables

    Figma library + production-ready SwiftUI code, side by side.